The Coffee Class — Cxffeeblack

THIS WEEK'S CLASS

Building This In Public.

THE FIRST PUBLIC REP CHAIN TASTING · ~49 MIN · WATCH ON YOUTUBE

We just held our first-ever public rep chain tasting — the room where we're building, in public, what this future is supposed to be. This week, you're invited to watch it with us. We press play together, drop into the chat live, and you tell us your name, what you're excited about in coffee right now, and what you're curious about.

Our first founding producer partner, Peter Kuria, opened it — walking you through his family's SL28 from Liwani Estate in Kenya while the community teaches each other. Peter closes it the only way that fits: "I'm so excited about the rep chain. It's finally here."

Next up: our second founding partner, Mario Dulcey, live from Colombia — coffee as art, and the move from sharecropping to a model that finally pays.

Reserve my spot →

THE FRAME

THE FUTURE OF COFFEE ISN'T BEING INVENTED. IT'S BEING REMEMBERED.

Coffee began as a ceremony of peace — the Buna-Qalaa, shared to settle conflict and bless new beginnings. Before it was a commodity, it was a covenant. The rep chain doesn't invent a new system. It remembers the old one: the cup was always meant to keep the peace and pay the people at its root.

Buna fi nagaaya hin dhabina — may the peace of God be on your house and in your cup.

WHY THIS ROOM EXISTS

A Royalty, Not A Donation.

This isn't charity and it isn't a fair-trade sticker. A royalty is what you're owed when something you made gets used. The Oromo discovered coffee. The Guraga built the process the industry now calls "innovation." The Kuria family and the Dulcey family have perfected it for generations. For 400 years the cup got sold and the people at the root got a wage at best — never a royalty.

Coffee is not a product. The producers deserve royalties.— The REPChain thesis

Coffee was currency before it was a commodity. Out of Yemen, through the port of Mocha, it first moved as money — value the world agreed on long before a market priced it. The royalty tech is coffee remembering what it always was: money that should flow back to the root, not just out of it.

REPChain is the system that finally pays it, and it posts to a public ledger anyone can read. The class is where we build it together — so when you sign up, you're not just watching. You're on the chain.

HOW THE CLASS WORKS

Four Simple Steps

Sign up

Name, email, and which door you're coming through. That's it — you're on the rep chain.

Get the pre-work

We send a short video on the coffee and the family behind it, plus a couple of questions to sit with before class.

Show up Thursday

Watch the class live with the community. Share in the chat: your name, what excites you, what you're curious about.

Keep going

Trade thoughts with the community after, and roll into next week's class. Miss it? Everyone gets the replay.

THE LINEUP

Who's Coming Up.

A new producer and a new piece of the story every Thursday. Here's where it's headed.

First founding partner

Peter Kuria · Kenya

The first public rep chain tasting. The Kuria family, SL28, and who owns the seed.

Next up · founding partner

Mario Dulcey · Colombia

Coffee as art, a varietal with a story, and the move from sharecropping to a model that pays. Plus: we're headed to Colombia in August.

From the farm

Peter · live from Kenya

Interviews from the farm itself — going deeper on genetic ownership, farmer representation, and the work on the ground.

WHO GETS PAID

Named. Not Anonymous.

Every royalty on the ledger has a name on it. These are the first.

The Kuria Family

Liwani Estate · Nakuru, Kenya

Peter Kuria and his family. SL28, farmed for generations — a father-and-son supply chain for a father-and-son story.

The Dulcey Family

El Tambo · Cauca, Colombia

50 years of farming. Before REPChain they had never exported a single bag. De Sur a Sur — South to South, direct.

De Sur A Sur · South To South

DON'T MISS THE FIRST ONE

BE IN THE ROOM WHEN THE FARMER GETS PAID.

It's free. It's live. And the moment you sign up, you're part of the chain. Pull up a chair every Thursday.

Get on the rep chain →

Already sold? Join the rep chain directly →